Summary

In this episode, we discuss the evolving Adtech landscape, focusing on first-party data, cloud-native infrastructure, and innovations in streaming TV advertising. We explore how new technologies like containerised DSPs and attention measurement are shaping the future of digital advertising.

Chapters

00:00 Introduction to the AdTech Ecosystem

01:28 The Evolution of AdTech Infrastructure

03:53 The Rise of Containerised DSPs

07:34 AdTech Innovations in Live Streaming

09:53 Margin Compression in AdTech

14:32 Investing in Innovative AdTech Solutions

20:02 Technical Difficulties and Communication Challenges

21:00 Investment Convictions in Ad Tech

22:02 The Role of Bedrock in Ad Tech Innovation

24:49 Cloud Computing and Data Privacy in Ad Tech

27:51 The Importance of First-Party Data

30:46 Lumen's Role in Attention Measurement

34:02 Future Trends in Ad Tech and Closing Remarks

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