Everyone, meet Traci Townsend! Traci is the owner of Fitness with Traci, a fitness and nutrition coaching business focusing on women over the age of 50. She's here to tell us all that we're never too old, out of shape, or busy for fitness!

In this episode we talked about what sparked her desire for a rebrand, how the people around us help us see who we are and why we're special, and how fitness looks different for everyone.

Traci spent 33 years in K-12 public education (she just retired!) so we chatted all about what went into her decision to pursue her passion for fitness and nutrition at age 56, as well as about following passions and seeing where it takes you (oh, and our mutual love for Precision Nutrition!)

We talked about why trying to do everything perfectly is actually working against your progress, how she has used social media to meet new people and build her business, how social media promotes false realities and makes people feel bad about not reaching their goals quicker, and why building a recognizable brand can take time and lots of patience. We also agreed that following up with people who interact with you in the DMs leads to more engaging conversations, and why it's important to poll your audience and see why they follow you (it may surprise you!).

Listen now to hear her school me on calling her an "older woman" on social media (LOL)!

Traci is on Instagram @fitnesswithtraci. Give her a follow and be on the lookout for more information on her upcoming webinar in August all about nutrition! She also has availability for 1-1 virtual coaching!