One of the 5-part series of podcasts connected to our 2016 Trends Summer Reader publication. This episode discusses how personalization and relationship marketing can use data from a variety of sources to create a truly engaging and motivating experience for your customers. Our Marketing Automation Specialist, Kyle Coughlin, and our Senior Director of Development Department, Bruce Williams, lead a discussion that covers everything from collecting data points across platforms to connecting offline behavior with online engagement to how to get personal with your marketing without getting TOO personal with your marketing.