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Do you really know your customers? That is the question Dr. Michael Troyer and Anna Steinfest will be answering in their new episode of Lessons in Success.
You want your product or service to be useful and valued by your customers. Yet, in the creation of that, you have become caught up in your own "creative genius".
For your customer to find their satisfaction or to achieve their expectations, you need to observe the process through which they go to solve their problem or complete their particular job. You should answer the following questions:

• How does your product or service work for them?
• What do they add in the way of resources ( other tools) before they achieve what they want?
• How can you serve them better by providing them more of what they want?