Episode 29: Why Your Blog Posts Aren’t Converting

Welcome to episode twenty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re chatting with Danielle Gagnon of Elevated Virtual Marketing about why your blog posts aren’t converting. 

In our twenty-ninth episode you’ll learn:

• Why you need to take a site inventory to figure out where you stand with traffic before you do anything to your site
• Why you need to determine your ideal audience before you even start writing your blog posts
• Why keyword research can be your best friend to getting traffic to your website
• How understanding how the Google algorithm works will help you to bring in more clients
• Why you should be thinking about what other content can you create that serves the ideal client that you’re trying to reach
• Why you shouldn’t be afraid to use more specific keywords
• What you can do today to start improving your SEO

About our Guest:

Danielle Gagnon is a search engine optimization specialist and lover of all things content creation. After years of working as a journalist and then marketing manager, Danielle started her own business, Elevated Virtual Marketing, in 2018. Today, she helps female entrepreneurs grow their business organically - and massively - through SEO and content marketing. She is the creator of the Content Cash MachineBootcamp, a 5-day mini-course that teaches small business owners highly actionable SEO basics.

Danielle’s podcast, the Content CashMachine Podcast, is an extension of her one-on-one client work, connecting her audience with the best experts and top tips to level-up their marketing and use their content to grow their audience, get more leads and make more money.

Danielle is a mom of two young kids, is married to her high school sweetheart and is passionate about reading, spending time outdoors and learning new things.

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Elevated Virtual Marketing
• @daniellegagnon_seo on Instagram
• Elevated Virtual Marketing on Facebook
• The Content Cash Machine Podcast
• The Content Cash Machine Bootcamp
• Google Analytics
• Google Search Console
• Neil Patel
• Backlinko

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”