Search Engine Journal shared a week ago about a question posed to John Mueller which was basically - if Google’s machine learning is going to get so good at knowing what a page is about, will SEO become obsolete?

https://www.searchenginejournal.com/googles-john-mueller-doesnt-see-seo-becoming-obsolete/412373/

I'm guessing the person who asked the question is either a business owner who might not know exactly WHY they are doing their own SEO, other than proving "penny-wise, pound-foolish".

But it does show a peculiar lack of SEO purpose and maybe that's why John didn't know how to really respond - was he implying something or not wanting to take a lot of time explaining the purpose of SEO.

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