BJ Palmer wrote "Advertising is Ethical" back in 1950, and explained the importance of 'telling the story.' But with the advent of social media, advertising now takes on a whole new meaning that BJ never imagined, and that is posting of videos and advertorials that may portray chiropractic in a less than positive light. Yes, advertising is ethical, but it is of utmost importance for us to filter what we are saying, writing and especially posting as videos.