Episode 292 Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 1)

John talks with Kurt Luidhardt — CEO of The Prosper Group (an Inc. 500 fastest-growing company) and founder of Mustard Seed Interactive, expert in Liberty Spenders market segment, author of Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business, loving husband and father.

Listen to this episode to learn more:

[00:00] - Intro

[01:11] - A little talk about sports and celebrity news

[05:04] - Kurt's bio and backstory

[08:23] - How Kurt started in political campaigns and met his wife

[09:58] - Starting his marketing business

[10:43] - How politics made him see the role of values in business

[14:03] - Who are Liberty Spenders?

[16:30] - Liberty Spenders book

[18:45] - How people now prefer brands that match their values

[21:29] - Advice for business people

[23:14] - Position your values authentically in your branding and messaging

[26:40] - The Five Ps of conviction-driven marketing

[27:09] - #1: People – Understand your potential customers

[27:25] - #2: Positioning your values in your branding

[27:41] - #3: Passionate Story that gets your audience invested

[28:11] - #4: Proof – Test your story and strategies

[28:48] - #5: Have a proper Product Rollout

NOTABLE QUOTES:

"Where is real innovation happening? Where is real life-changing, world-changing, spirit-filled work happening? … It is happening among entrepreneurs."

"If we just got the right politicians elected, the world would be a better place."

"It's so much better to be something to somebody, to have 10,000 raving fans, than to be everything to nobody."

"This is happening whether you like it or not. People are researching you when they're choosing a product to buy."

"In this market right now, differentiation is such a big challenge. If you invent a product and you put it up on Amazon, you're selling great. It won't be more than 30–60 days before somebody, some business, knocks off your product and they're selling it on the same platform. But when you can connect with people based on their convictions and values, you have such a more powerful connection, and they become customers who are intensely loyal."

"Start by understanding the people, not just your potential customers, but who you are."

USEFUL RESOURCES:

https://www.prospergroupcorp.com/

https://libertyspenders.com/

https://www.kurtluidhardt.com/

https://www.linkedin.com/company/prosper-group-corp/posts/?feedView=all

https://www.linkedin.com/in/kurtluidhardt/

https://www.instagram.com/kluidhardt/

https://www.facebook.com/ProsperGroup

https://www.facebook.com/libertyspenders

https://www.facebook.com/kurtluidhardt

https://x.com/theprospergroup

https://x.com/kurtluidhardt

https://www.youtube.com/@Prospergroupcorp

https://www.youtube.com/@luidhardts

Liberty Spenders: How to Reach the $5 Trillion Market of High-Value, Conservative or Faith-Based Clients to Grow Your Business (https://a.co/d/bXFYB8C)

CONNECT WITH JOHN

Website - https://iamjohnhulen.com

LinkedIn - https://www.linkedin.com/in/johnhulen

Instagram - https://www.instagram.com/johnhulen

Facebook - https://www.facebook.com/johnhulen

X - https://x.com/johnhulen

YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA

EPISODE CREDITS

Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/