Most leaders set goals that feel safe, but safe goals don’t create transformation.

In this episode, Dr. Nona Djavid shares how to rewire your brain, expand your identity, and design a vision so bold it scares you, then make that vision feel safe enough to live.

We break down her 4-step framework for unreasonable growth, the neuroscience behind identity change, and how to become the person your next chapter requires.

About the Guest: Dr. Nona Djavid is a neuroscientist, entrepreneur, and mindset strategist helping high-performing leaders and business owners design “unreasonable” visions and scale their results without burnout. Through her Unreasonable Method™ and neuroscience-backed frameworks, she teaches individuals to expand their identity, align behaviors, and achieve quantum leaps in life and business.

About the Episode: In this GrowthReady episode, Steve Mellor sits down with Dr. Nona Djavid to explore how to go beyond SMART goals and design the life you truly want by thinking, and being bigger. Nona shares her four-step framework for turning “unreasonable” visions into grounded realities, explaining how our nervous system, identity, and behaviors all shape what we believe is possible.

This episode unpacks the neuroscience behind change, the difference between realistic and transformative goals, and why your current identity might be holding you back from the future you’re capable of creating.

• The 3 types of goals: SMART, Inspired, and Unreasonable
• Why your nervous system resists big goals (and how to reprogram it)
• The science of identity expansion
• The role of embodiment in achieving success
• Balancing safety and stretch in your vision
• Why behavior consistency starts with who you believe you are
• How to set goals that pull you forward instead of pushing you to burnout

Links & Resources Mentioned

• Connect with Dr. Nona Djavid on Instagram: @drnonadjavid
• Watch Dr. Nona’s free 90-minute Quantum Leap Workshop (DM her “Quantum Leap” on Instagram to get the link)
• Book Recommendation: Unreasonable Hospitality by Will Guidara

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This podcast was produced on Riverside and released via Buzzsprout

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