Chris Dobroth has built a swanky website, social media plan and business strategy for selling decorative light fixtures.  He is an experienced eComm leader across multiple industries over the past 16-years, with a background in both start-up environments and large matrix-based organizations. In his own words, Chris is “living the dream.” Over eCommerce, Chris has sold gaming products, furniture, office supplies, and even funeral urns, but he has finally entered the world of lighting. Listen to this episode to find out what it takes to ship a 20,000 dollar chandelier.