Never be afraid to talk to your customers about pricing. They are the only reliable source for learning for certain what your value is to them. If you’ve over-priced your products and services, you likely won’t make enough sales to stay in business. And, if you’ve under-priced them, you’re short-changing yourself. Neither situation is a fair outcome for the effort invested in creating your products and services in the first place. Once you've landed a customer, the next step is increasing the perceived value of what was purchased.