If you’ve been trying to build your business by attracting an audience of fans and followers in social media, I have some bad news for you. Building an audience in social media is a waste of time.

You don’t need more fans and followers to grow your business; you need to attract buyers. There are critical differences between these two groups of people. Let’s run through that list now so you can give yourself a better chance of attracting the buyers you need by knowing how to inspire them to want to do business with you.