In this episode we discuss branding and culture with Nick Silva, Sports and Media Associate at A-Rod Corp, a company founded by MLB All-Star Alex Rodriguez. Nick is responsible for Alex's MLB broadcast preparation, sourcing and executing new partnerships, speaking engagement opportunities and supporting sports related investments. Earlier this year Forty Nine Degrees finished branding the A-Rod Corp Headquarters in Miami, FL. Hear from Nick the goals for this refresh and how his colleagues and clients reacted to the new space.