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Meat alternatives are huge in China. In this episode, we are joined by Doris Pui Ying Lee, Beijing-based General Manager of GFI Consultancy, to talk about why alternative proteins are proving so popular, how products are adapted to Chinese tastes, and what is on the horizon for this booming sector.
By Meat alternatives are huge in China. In this episode, we are joined by Doris Pui Ying Lee, Beijing-based General Manager of GFI Consultancy, to talk about why alternative proteins are proving so popular, how products are adapted to Chinese tastes, and what is on the horizon for this booming sector.