In this episode, we’re joined by April Coate, co-owner of Coate PR, a Cotswolds-based agency rooted in the heart of the countryside. Specialising in equestrian brands, rural businesses, and countryside events, April shares what it takes to build authentic, high-impact PR in a niche that values heritage as much as innovation. From storytelling that resonates to the realities of running an agency in a rural setting, this conversation is full of insight for brands looking to stand out with purpose and credibility.