Most B2B medtech websites are a mess. Confusing navigation, unclear messaging, and a lack of direction leave potential customers frustrated and bouncing before they ever convert.

In this episode of Breaking MedTech, Cope and I break down:

• The biggest mistakes medtech companies make with their websites

• How confusing sites lose potential leads before the sales process even starts

• Small, tactical changes you can make today to turn your website from a digital ghost town into a lead-generating asset

Your website should be your hardest-working salesperson—not just a placeholder. Tune in to learn how to fix it.