Over the last few months, fears of infection combined with lockdowns and movement restrictions have pushed more people than ever online and onto social media. On social media, users feel that they have a safe space to interact, be entertained, distract themselves, and find inspiration without any risk.

Taking a closer look at these social media use trends in the era of COVID-19, you as business owners and marketers can learn a great deal about opportunities to boost engagement and business impact as the new normal continues to evolve.

You should respond actively to the new needs of your target audience by producing diverting, fun, positive content that drives creativity and weaves a sense of community. If you pull this off, you are likely to see improvements in your customer engagement and brand sentiment despite the difficult marketing environment.