Episode 3: Branding in Private Practice

Marketing is different for small businesses, especially for sole-proprietors and those in private practice. This is even more true for brand marketing and building a truly authentic connection with your audience. Gone are the days where people want to know as little as possible about their healing professional. Now, people want to feel a connection with you and your content, AKA your brand. How do you balance your professional side and your personal side online and what you decide to show the world? That’s what we talk about in this episode! Come along on this journey with me!

You don’t want to miss: 

• What does brand marketing look like for sole-proprietors in private practice
• Tips and tricks to balance the professional and personal sides of yourself 
• Introduction to crafting an authentic brand 

Links & Resources:

• Have a burning question? Ask me!
• Download my free guide: Starting Your Brand Journey
• Yours truly on Instagram: @theopenbookchat 
• My Website: The Open Book Chat

Suggested Homework:

• Explore at least 10 different social media professionals of other professionals that you enjoy and see how they balance professional posts and personal life snapshots
• I want you to explore and process with yourself about how you may be comfortable with personal life snapshots on social media
• Read through at least 10 professional profiles and how similar they sound. Make a list of likes and dislikes about each profile
• Write/rewrite your own professional profile in a unique and authentic way 

Make sure you hit SUBSCRIBE so you don’t miss out on any of my brand marketing lessons, coming up soon.