The Mindful Business

Episode 3: Building a Wellness Brand with Sam Willoughby


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In this episode of The Mindful Business I had the honour of welcoming the founder of Live Well London Sam Willoughby onto the show – to talk about making well-being accessible and what living well means to each and everyone of us.

I was introduced Sam - through my event network and it turns out we share a similar story - both spending many years working on global exhibitions only to discover a passion for well-being and change our careers.

Sam started her own event business in 2018 and launched Live Well after seeing a gap in the market for a wellness event that focused on not just the body but also the mind - because that's where wellness starts!

The event now welcomes 120 experts, over 130 classes and workshops over 3 days as well as housing a shopping village of 70 curated brands.

In this episode we discuss:

- Where the concept of Live Well started and why this is a unique event in a crowded market

- How Live Well encourages you to live a well life and then gives you the chance to try it out in a live class!

- What place well-being has in the corporate world and how companies can take strategies and practices back to their offices

- The latest trends in well-being – being credible, clear and inclusive

- The importance of creating a safe space where people can try new concepts in a welcoming place

- How the Live Well team practices what they preach and live their best lives

And so much more!

Visit www.livewelllondon.com for updates on the next show.

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The Mindful BusinessBy Laila Datoo