Send us a Text Message.In this third episode, Howard Coleman, Principal of MCA Associates, unravels the plethora of terms, often conflated, that describe what distribution related companies are being asked to achieve when faced with a “need to innovate” across their entire value-stream. He provides a quite different perspective that anticipates the future, but honors the successes of the past.At the end of the podcast, there is also a helpful offer to optimize your podcast take-away. Hos...