In today's episode Greg & Colin discuss the concept of Business Value and determining what is next most valuable the business in software development. We share our personal perspectives, preferred techniques and debate Product Ownership structures for maximizing business value. We discuss why business value is so important, what a good product owner can do and the risks of an imbalanced product owner. And, as always, we try to convince the world that we are podcasting experts and that 6 Star ratings on this podcast are achievable.