Welcome to our new episode of That New Car Sense, our podcast on connected cars, smart cities, IoT, V2X, digital payments, and location technologies.
We’ll be looking at news this month in the space, then we'll be joined by William Yan, President – Americas with AVSystem. William is an IoT veteran who knows location is a critical element in the data-driven customer experience today and in the future. And its future goes well beyond a way to serve you more ads. In the post-Covid world of an economic rebound, contactless transactions are here to stay for safety and time savings, for example. We’ll drill down on what location context can unlock for drivers and consumers in general.
What's on our news radar in this episode:
(0:07) Introduction
(1:06) California’s new proposed privacy law looks at location – California’s proposed data privacy act is taking aim at location data. As a user, should you be able to toggle in and out of providing location information? Or can this be solved by toggling in and out of some service offerings, like some ads and so on?
(8:07) Syracuse snowplows start talking to their citizens – The City of Syracuse, NY, has launched a program to show where snowplows are operating in real-time, both where they are going and where they have just been. That gives residents not only an expectation of when their street will be cleared but also how drivable the whole city is after a storm event.
(16:04) Google, you have arrived…near the courthouse – The drumbeat of anti-trust warfare has started sounding around Google’s control over their map app’s data and their reluctance to share it with developers. This looks a lot like Apple’s forced retreat from how it structured deals with developers whose products were available in its app store. How will Google react?
And for our discussion:
(24:57) Location-based services are not new; for several years now, many retailers have used location on your phone to bump an ad to your phone. But what about in your car? It’s not enough to know there’s a free coffee waiting for you at that place you’re passing at highway speed. What are the key aspects of how location can help users in real-time? How close is “close enough” in terms of proximity of the user to a place where they could transact? Beyond enabling more ads in the context of where you are in time and space, what other key issues, like safety or ease of use, are enabled by location data?
(50:52) Wrap-up
Your hosts: Jack Van Wey and Trevor Curwin (@tcurwin) Follow us @Sheevaai and on LinkedIn (Sheeva.AI)
#MaaS #V2X #IoV #Smartcities #VLBS #LBS #automotive #ConnectedVehicle #FleetManagement #Startup #Technology #Innovation
Sources:
LBN, "Report Says California Poised to ‘Opt-Out’ Geolocation Tracking", https://locationbusinessnews.com/report-says-california-poised-to-opt-out-geolocation-tracking
GovTech, "Snowplow Management Gets a Lot Smarter in Syracuse, N.Y.", https://www.govtech.com/fs/snowplow-management-gets-a-lot-smarter-in-syracuse-n-y
LBN, "U.S. Justice Department Stepping Up Google Maps Probe", https://locationbusinessnews.com/u-s-justice-department-stepping-up-google-maps-probe
View all episodes
By Sheeva.AIWelcome to our new episode of That New Car Sense, our podcast on connected cars, smart cities, IoT, V2X, digital payments, and location technologies.
We’ll be looking at news this month in the space, then we'll be joined by William Yan, President – Americas with AVSystem. William is an IoT veteran who knows location is a critical element in the data-driven customer experience today and in the future. And its future goes well beyond a way to serve you more ads. In the post-Covid world of an economic rebound, contactless transactions are here to stay for safety and time savings, for example. We’ll drill down on what location context can unlock for drivers and consumers in general.
What's on our news radar in this episode:
(0:07) Introduction
(1:06) California’s new proposed privacy law looks at location – California’s proposed data privacy act is taking aim at location data. As a user, should you be able to toggle in and out of providing location information? Or can this be solved by toggling in and out of some service offerings, like some ads and so on?
(8:07) Syracuse snowplows start talking to their citizens – The City of Syracuse, NY, has launched a program to show where snowplows are operating in real-time, both where they are going and where they have just been. That gives residents not only an expectation of when their street will be cleared but also how drivable the whole city is after a storm event.
(16:04) Google, you have arrived…near the courthouse – The drumbeat of anti-trust warfare has started sounding around Google’s control over their map app’s data and their reluctance to share it with developers. This looks a lot like Apple’s forced retreat from how it structured deals with developers whose products were available in its app store. How will Google react?
And for our discussion:
(24:57) Location-based services are not new; for several years now, many retailers have used location on your phone to bump an ad to your phone. But what about in your car? It’s not enough to know there’s a free coffee waiting for you at that place you’re passing at highway speed. What are the key aspects of how location can help users in real-time? How close is “close enough” in terms of proximity of the user to a place where they could transact? Beyond enabling more ads in the context of where you are in time and space, what other key issues, like safety or ease of use, are enabled by location data?
(50:52) Wrap-up
Your hosts: Jack Van Wey and Trevor Curwin (@tcurwin) Follow us @Sheevaai and on LinkedIn (Sheeva.AI)
#MaaS #V2X #IoV #Smartcities #VLBS #LBS #automotive #ConnectedVehicle #FleetManagement #Startup #Technology #Innovation
Sources:
LBN, "Report Says California Poised to ‘Opt-Out’ Geolocation Tracking", https://locationbusinessnews.com/report-says-california-poised-to-opt-out-geolocation-tracking
GovTech, "Snowplow Management Gets a Lot Smarter in Syracuse, N.Y.", https://www.govtech.com/fs/snowplow-management-gets-a-lot-smarter-in-syracuse-n-y
LBN, "U.S. Justice Department Stepping Up Google Maps Probe", https://locationbusinessnews.com/u-s-justice-department-stepping-up-google-maps-probe