Luxury brand shopping is more than just about the product, it's about the experience. The feeling of opulence and decadence that captures the entire shopping journey. However the pandemic, with multiple government issued lockdowns across India, put a halt to this shopping experience. With limited travel and low footfall across stores, can luxury brands curate a completely virtual experience than can replicate the feeling of in- person shopping?

Join hosts Disha and Sharvari as they discuss the luxury shopping market in India and the possible opportunity of incorporating AR/VR, body imaging tech tools into the luxury shopping experience. They ponder over possibilities of the degrees of success of these new technologies in the Indian market and if they are the new steps to help make luxury shopping completely virtual. 

A few sources we'd like to share with you:

How to Integrate Immersive Experiences into Physical stores by the Business of Fashion 

Urban Indians Likely to Adopt AR/ VR Technology for Retail Shopping by the Indian Retailer Bureau

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