On Telltale, Chris explains how the stories uncovered on Morgans 40 Under 40 has been able to connect him and his clients with the true characters behind different businesses. Investing in startup companies is not just a numbers game, Chris says, and it's often the dedication, passion and the compelling story behind a startup that gets it over the line from a venture capital perspective.

Chris also discusses how his own taste for content marketing, in this case podcasting, has increased with the ongoing success of his Morgans 40 under 40 show. Chris no longer needs to invite people on to his show, and instead has a steady stream of guests lining up wanting to discuss their stories of startup hits, misses, failures and successes.