Growth Gurus

Episode 3 – CMO Secrets: Driving Scalable Growth with Precision and Purpose with Inga Broerman

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Episode Overview

In this episode of Growth Gurus, host Barnes Lam sits down with Inga Broerman, Vice President of Bluelogix, to dive deep into growth marketing, cross-functional alignment, and navigating AI-driven transformation. With over two decades of experience across SaaS, IoT, healthcare, and enterprise tech, Inga brings a masterclass in building scalable marketing systems, shaping go-to-market strategies, and leading with authenticity.

Whether you’re a startup founder, marketing leader, or revenue strategist, this episode offers actionable insights into driving sustainable growth through intentional leadership and intelligent market positioning.


What You’ll Learn

  • How to build marketing from scratch: Lessons from early-stage companies and the traps founders fall into when copying others.
  • The evolution of subscription billing: Why usage-based and dynamic pricing are becoming essential in the AI economy.
  • Aligning product, marketing, and sales: The CEO’s critical role in driving unified GTM strategies.
  • The seven-step strategy framework: Inga’s approach to tailoring marketing to each company’s unique superpower.
  • ABM done right: A detailed walkthrough of account-based marketing that actually delivers results.
  • Measuring what matters: Why ROI must be based on pipeline and deal quality—not vanity metrics.
  • Leadership through mentorship: Empowering the next generation of women leaders to take the boardroom with confidence.

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    Guest Bio: Inga Broerman

    Inga Broerman is an enterprise growth strategist and VP of Bluelogix, a leader in intelligent subscription billing. She’s also a founding member of Chief, a national network for executive women. With a background spanning global corporations like Siemens and innovative startups, Inga fuses technical expertise with strategic vision to drive revenue, impact, and scalable systems.

    She’s a Six Sigma Black Belt, an AI enthusiast, a startup mentor, and soon-to-be author with a mission to help founders and marketing leaders unlock repeatable, measurable growth.

     

    Connect with Inga Broerman
    LinkedIn: https://www.linkedin.com/in/ingabroerman/ 

     

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    Growth GurusBy Barnes Lam