In this episode of Mind Your Business, Professors Mozill and Umaschi break down the business machine behind Costco—one of the most efficient and admired retailers in the world. What makes a warehouse club with limited selection outperform competitors with endless aisles?

We explore how Costco uses technology not as a gimmick, but as a strategic enabler—streamlining operations, optimizing inventory, and enhancing the customer experience without sacrificing its famously low prices. From data-driven supply chains to checkout efficiency, this episode uncovers how simplicity and discipline can beat complexity.