In this episode of The Branding Blueprint, Kyle and Keat dive into the viral Cakegate controversy, where Walmart’s budget-friendly cakes sparked outrage among custom bakers. They break down the real debate—price vs. quality, mass production vs. customization, and why brand loyalty plays a bigger role than you think.

Drawing from their experience in custom apparel, they explore how small businesses can compete against big-box retailers, the hidden value of personalized products, and why not every customer is your customer—and that’s okay!

👉 Tune in to learn how pricing, quality, and relationships shape a successful brand!

#Branding #SmallBusiness #Cakegate #CustomVsMassProduced