Episode 3: Daniela van Aswegen on the Difference between Art and Design

Today I'm joined by Daniela van Aswegen who is not only a dear friend of mine but also an incredibly talented artist and designer. Daniela has recently shifted to become a creative coach, and she shares her story about what prompted her to shift away from design and back into art, play and creativity.

We delve into what the difference is between art and design. And why art plays such an important role in the design and innovation process. We also dig into the internal struggle many of us face between being analytical and creative, and how to find your inner purpose and place within this turmoil.

You definitely want to have a pen and paper handy as Daniela shares some industry secrets with us about how to find and unleash your inner creative if you think you don’t have one. How to break through your creative blocks, and overcome your inner perfectionist saboteur.

I hope you enjoy the conversation as much as I did!

More about Daniela van Aswegen:

After qualifying as a designer in 2012 with a BTech in Multimedia Daniela spent a short time working for a corporate company but soon realised that she needed time for creative projects and creative people!

She began to freelance, helping entrepreneurs with their business branding while pursuing her own start-ups in food and art. It was here that she began to realise that the creative process was more than a visual output but created opportunities to develop business strategies and goals.

Her design journey transformed yet again, when she moved in 2020 to first Hoedspruit and then to Northern KZN. In her quest to find and build new communities for herself, Daniela discovered she had a natural gift for bringing diverse people together through interesting creative and game-orientated experiences.

This discovery sparked her to become an accredited coach. She now specialises in hosting creative and play workshops and experiences that inspire and empower people to connect with themselves and others through the creative and play process.

You can find out more about and connect with Daniela here:

· https://www.designbydaniela.co.za/

· https://www.coachingwithdaniela.co.za/

· @danielava_art

· @coaching.with.daniela

Other links to interesting things mentioned in the podcast:

· Embracing imperfection 

· Black Mirror

· Spirited Away 

Reach out and Connect with us:

Subscribe to the podcast on your favourite platform.

You can follow us on social media @whatsdesignanyway, @daniella_sachs

You can find out more about Daniella Sachs at https://www.linkedin.com/in/daniella-sachs/ and https://www.impactful.studio/

"Music by Kabbalistic Village" - kabbalisticvillage.com/