Are you trying to serve everyone—and ending up exhausted, scattered, and stuck?

In this episode of Created for This, Julie Thomas Wagner shares how narrowing her niche, creating client profiles, and praying for discernment transformed her business from chaos to clarity.

You’ll learn how to:

• Identify your God-given audience and define 2–3 client profiles

• Use client stories to shape your messaging and offers

• Pray for discernment during consults to avoid “nightmare clients”

• Build a brand rooted in peace, purpose, and Kingdom impact

This episode is perfect for faith-driven female entrepreneurs and coaches ready to grow with clarity and confidence.

You are also invited to our new brandFORWARD Mastermind—a 5-day intensive to help you cut through the noise, find your brand’s true direction, and build something lasting. If you’re ready to stop striving and start building with intention, this episode will encourage you, equip you, and remind you that you were created for this.

Sign up to get on the waitlist for our brandFORWARD Mastermind here- bit.ly/41s4GnU