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Episode Summary:
Welcome to The Next Cell Over, the podcast where sharp operators and fractional leaders share how to turn messy back ends into profit-driving machines.
In this episode, host Jenna Moser sits down with Garrath Robinson, founder of Durindal, to explore how design and strategy come together to create lasting impact. With a background spanning creative direction, branding, and systems thinking, Garrath helps businesses move beyond surface-level aesthetics to craft meaningful experiences that align vision with execution.
In This Episode:
✅ Why good design is more than visuals, it’s about problem solving and systems thinking
✅ How Durindal approaches brand building through storytelling and cultural insight
✅ The biggest mistakes companies make when scaling their creative and design efforts
✅ How to balance creative risk taking with operational efficiency
✅ Lessons from moving between industries and disciplines to fuel innovative solutions
✅ Why building human-centered design processes leads to more resilient brands
You’ll also hear how Garrath’s journey, from early creative exploration to leading Durindal, shaped his belief that design can be a lever for growth, not just decoration. For leaders stuck in the weeds of branding and strategy, this conversation reframes design as a business multiplier.
Expect an honest discussion on the gaps between strategy and execution, and how Durindal bridges them with creativity, clarity, and impact.
Golden Nugget:
"Design isn’t just how something looks, it’s how it works in the real world. When strategy and creativity align, you don’t just build brands, you build momentum." — Garrath Robinson
Connect with Garrath:
LinkedIn: linkedin.com/in/garrath-robinson
Website: durindal.com
Connect with the Show:
LinkedIn: linkedin.com/in/jworksvirtual
Website: jworksvirtualsolutions.com
Subscribe & Listen:
Spotify | Amazon Music | Or wherever you tune in
Created by J Works Virtual Solutions
We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.
By Jenna MoserEpisode Summary:
Welcome to The Next Cell Over, the podcast where sharp operators and fractional leaders share how to turn messy back ends into profit-driving machines.
In this episode, host Jenna Moser sits down with Garrath Robinson, founder of Durindal, to explore how design and strategy come together to create lasting impact. With a background spanning creative direction, branding, and systems thinking, Garrath helps businesses move beyond surface-level aesthetics to craft meaningful experiences that align vision with execution.
In This Episode:
✅ Why good design is more than visuals, it’s about problem solving and systems thinking
✅ How Durindal approaches brand building through storytelling and cultural insight
✅ The biggest mistakes companies make when scaling their creative and design efforts
✅ How to balance creative risk taking with operational efficiency
✅ Lessons from moving between industries and disciplines to fuel innovative solutions
✅ Why building human-centered design processes leads to more resilient brands
You’ll also hear how Garrath’s journey, from early creative exploration to leading Durindal, shaped his belief that design can be a lever for growth, not just decoration. For leaders stuck in the weeds of branding and strategy, this conversation reframes design as a business multiplier.
Expect an honest discussion on the gaps between strategy and execution, and how Durindal bridges them with creativity, clarity, and impact.
Golden Nugget:
"Design isn’t just how something looks, it’s how it works in the real world. When strategy and creativity align, you don’t just build brands, you build momentum." — Garrath Robinson
Connect with Garrath:
LinkedIn: linkedin.com/in/garrath-robinson
Website: durindal.com
Connect with the Show:
LinkedIn: linkedin.com/in/jworksvirtual
Website: jworksvirtualsolutions.com
Subscribe & Listen:
Spotify | Amazon Music | Or wherever you tune in
Created by J Works Virtual Solutions
We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.