WHAT NOT TO DO

Episode 3: Devon Blaine, President & CEO of The Blaine Group


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In this episode, Devon Blaine, the President, CEO and Founder of The Blaine Group, discusses her journey from actress and model to founder of a communications agency. She shares insights about challenges she faced during this transition, including the importance of a spontaneous attitude and learning from failures, especially related to cash flow and client management.


"The biggest reason I've seen entrepreneurs fail is that they got greedy", says Devon.


The conversation covers specific obstacles in her career, including handling a significant crisis involving a pet food recall. Devon emphasizes the importance of effective communication and the pitfalls of the "no comment" stance during crises.


She reflects on critical mistakes made during her company's growth phase, highlighting the importance of oversight and reviewing all communications before they go out. Additionally, she offers advice on adaptability in campaign strategies and the necessity of fast responses in business.


As the conversation wraps up, Devon shares her experiences advocating for women entrepreneurs and outlines key lessons on what not to do, such as avoiding greed and ensuring proper follow-up when delegating tasks.

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WHAT NOT TO DOBy IMPAAKT Magazine