The events of 2020 completely redefined the concept of the customer experience. Now when consumers venture out to a store, they expect to be rewarded with an experience that justifies the trip. Hear how digital media plays a pivotal role in delivering this experience in this conversation between technology power couple Sarah-Jayne and Dean Gratton, and experts from Beaver Trison, a specialized retail and hospitality agency that serves companies including ODEON, IKEA, Costa, and Premier Inn.