🎙️ Dustin Schuler, Director of Marketing at Bud Clary Auto Group

Podcast: The 100 Marketers Project

Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)

In this episode, we sit down with Dustin Schuler, who climbed the ranks from dealership intern to Director of Marketing for Bud Clary Auto Group—now overseeing marketing across 14 franchise dealerships, government fleet centers, and retail stores. Dustin shares his journey, the strategies driving their success in used car acquisition, and how his team balances grassroots community branding with the ever-present demand for leads.

We dive into his approach to leveraging AI tools like Microsoft Power Automate, ChatGPT, and Google’s VO3 to streamline workflows, personalize campaigns, and cut production costs. Dustin also offers a behind-the-scenes look at building a marketing tech stack, managing a hybrid team, and keeping every profit center aligned.

If you want real-world insights on dealership growth, creative marketing, and staying ahead in a tech-driven auto market, this conversation delivers.

⏱️ Timestamps:

00:04 – Show intro & mission

00:09 – Introducing the automotive marketing focus

00:15 – Host introductions

00:17 – Why this podcast exists

00:22 – Goal of providing marketing insights

00:30 – Dustin’s career journey from intern to director

00:34 – Managing multiple dealerships

00:39 – Fleet, retail, and group marketing responsibilities

00:45 – Experience with AI and remote teamwork

00:51 – Using platforms for different profit centers

00:55 – Teaser of the conversation ahead

01:16 – Dustin introduces himself

01:20 – Overview of Bud Clary Auto Group

01:24 – Retail, fleet, and store breakdown

02:29 – Using video content and past resources

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