Over the past couple years, the automotive industry has been disrupted and reimagined numerous times. Currently automotive is adapting to the changes brought on by the Experience Economy. But according to our guest Ellen Sasson, Industry Executive Automotive Advisor at SAP and David Mingle, VP Global Automotive Industries at Qualtrics SAP, the automotive industry has always been driven by experiences. In this episode we explore the evolution of automotive and what automotive companies must do to win in the Experience Economy. Follow Ellen on LinkedIn and David on LinkedIn.