In this episode, Mark delves into some of the assumptions and world views that can prevent us doing research that is genuinely coproductive. He draws on a realisation that some of his own early work was far from coproductive, and instead could be characterised as "helicopter research" that included elements of white centering and epistemic racism. He also draws inspiration from work with local communities in the UK by University of Staffordshire's Creative Communities Unit, as an example of what is possible when the boundaries between researchers and stakeholders are dissolved.Trigger warning: this episode contains discussion of racism that some listeners may find upsetting.Follow Mark at @fasttrackimpact and @profmarkreed or on LinkedIn.Impact Culture is released as a paperback, e-book and audio book on 25th March 2022. Find out more at: https://www.fasttrackimpact.com/impactculture.