In this episode, Rich Pugh, Chief Data Scientist and co-founder of Mango Solutions and David Gardner, who leads the data science team at Mango, talk  about finding the right use case for data science projects.  Too many companies are using data to solve the wrong problem, because they don't define what it is they want to achieve before diving in to a complex data-science project.  The result is often "Right answer, wrong question" and of little practical use to the organisation.  Rich and David tell us how to avoid such pitfalls and how to make sure you are asking the right question from the start.