Welcome to episode three of the Craft of Conferencing Podcast. This show features in-depth conversations with thought leaders in the B2B conferencing space.

Our guest is George Leith, currently the EVP and CRO of Harvard Media. We know George from his days as the CRO of the digital marketing software company Vendasta, where he was the master of selling at conferences.

We talk to George about the do's and don'ts of selling at conferences. We talk about the event sales process he developed at Vendasta that George believes in to this day. And we talk about how salespeople should approach speaking opportunities. This is a must-listen if you sell at events.

To learn more about The Craft of Conferencing or to get involved with the podcast, visit our website, or write to us at [email protected].

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