Data transformation seems like a broad topic, but what does it actually mean for organizations and how can they measure it? In this episode, Merkle’s Gaelyn Almeida shares why this transformation is so important. Other points discussed: 
• What are the repercussions if this transformation isn’t made? 
• How marketers can get started 
• The importance of identity in data transformation 
• Common mistakes to avoid

Data transformation seems like a broad topic, but what does it actually mean for organizations and how can they measure it? In this episode, Merkle’s Gaelyn Almeida shares why this transformation is so important. Other points discussed: • What are the repercussions if this transformation isn’t made? • How marketers can get started • The importance of identity in data transformation • Common mistakes to avoid

Episode 3: Getting Started with Data Transformation

This podcast hosted by Jose Cebrian discusses CX transformation and the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between.

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Episode 3: Getting Started with Data Transformation

Episode 3: Getting Started with Data Transformation