Welcome back to The Glamping Business Round-Up with Vicki Jones & John Maddy, in association with the Glamping Industries Trade Association (GITA). In this episode, we sit down with Sarah Orchard (Get Fully Booked) to dig into how glamping sites should approach marketing in 2025 and beyond.

Sarah is a seasoned strategic marketing consultant, founder of Get Fully Booked, and co-owner of The Hudnalls Hideout luxury treehouse.  Her approach is built on helping hosts and glampsite owners increase direct bookings, strengthen their brand, and rely less on commission-heavy agents. 

During our conversation, we cover:

• Clever ways to attract different customer demographics (families, couples, off-season guests)
• Building and leveraging email marketing funnels to nurture bookings
• What your website needs
• How to set and manage your marketing budget effectively
• The role of Sarah’s membership, The Fully Booked Business Club™, for ongoing support, training, and accountability for hosts and glamping businesses

This episode is perfect whether you’re just starting to market your site or you want fresh ideas to scale much further.

Find Sarah / Connect with Her

• Website: get-fully-booked.com
• Instagram: @getfullybooked
• X / Twitter: @_getfullybooked 
• Facebook: Get Fully Booked with Sarah Orchard
• LinkedIn: Sarah Orchard (Strategic Marketing Consultant) 
• Bonus: Sarah also shares stories from running The Hudnalls Hideout, how she’s achieved 100% direct bookings, and how that experience informs her advice to other hosts. 

Enjoy the conversation, and make sure you subscribe so you don’t miss future episodes. Thanks to GITA for sponsoring the podcast and helping bring these insights to you.

Thanks so much for listening.

To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials...

Instagram - https://www.instagram.com/glampingassociationuk/

Facebook - https://www.facebook.com/profile.php?id=61564207155053

LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk