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Episode 3: Growing your practice using LinkedIn with Ben Westerby
Here’s Episode 3 of my podcast series taken from my 105th 15 Minutes for Accountants & Bookkeepers LinkedIn Live Show which aired on LinkedIn on 10th January 2023
This week I get to speak with entrepreneur and accountant Ben Westerby. We find out about his journey from the corporate world to founding his own business.
Ben specializes in offering part-time financial director services to small businesses, providing a unique blend of financial support, coaching, and mentoring. This approach sets him apart, catering to businesses that may not require a full-time financial resource but still seek strategic guidance for growth.
We also delve into Ben's successful utilization of LinkedIn for marketing. He shares insights into his engaging content strategy, reaching out to businesses he has worked with before and leveraging his network to build brand awareness.
We also dig deep into Ben's transition into video content, starting with humorous Friday jokes and evolving into diverse and engaging videos. The positive responses and business opportunities that stemmed from this unconventional approach highlight the effectiveness of authentic and enjoyable content in the entrepreneurial space.
If you want to know more, then tune in.
Name: Ben WesterbyEmail: [email protected]: Westerby ConsultancyLinkedIn: Ben Westerby
Bio:
Portfolio Finance Director and Business mentor, best known for posting jokes on LinkedIn every Friday, showing accountants have a sense of humour even if they don't have funny jokes.
You can view the full LinkedIn episode HERE
Connect with Ashley on LinkedIn
My Website https://just.15mins.day
View all episodes
By Ashley LeedsHere’s Episode 3 of my podcast series taken from my 105th 15 Minutes for Accountants & Bookkeepers LinkedIn Live Show which aired on LinkedIn on 10th January 2023
This week I get to speak with entrepreneur and accountant Ben Westerby. We find out about his journey from the corporate world to founding his own business.
Ben specializes in offering part-time financial director services to small businesses, providing a unique blend of financial support, coaching, and mentoring. This approach sets him apart, catering to businesses that may not require a full-time financial resource but still seek strategic guidance for growth.
We also delve into Ben's successful utilization of LinkedIn for marketing. He shares insights into his engaging content strategy, reaching out to businesses he has worked with before and leveraging his network to build brand awareness.
We also dig deep into Ben's transition into video content, starting with humorous Friday jokes and evolving into diverse and engaging videos. The positive responses and business opportunities that stemmed from this unconventional approach highlight the effectiveness of authentic and enjoyable content in the entrepreneurial space.
If you want to know more, then tune in.
Name: Ben WesterbyEmail: [email protected]: Westerby ConsultancyLinkedIn: Ben Westerby
Bio:
Portfolio Finance Director and Business mentor, best known for posting jokes on LinkedIn every Friday, showing accountants have a sense of humour even if they don't have funny jokes.
You can view the full LinkedIn episode HERE
Connect with Ashley on LinkedIn
My Website https://just.15mins.day