Boost Your Occupancy

Episode 3 - Guest Speaker Honor Barratt, Birchgrove

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Tips to achieve faster sales rates

In this podcast we are delighted to be joined by Honor Barratt, Birchgrove's Chief Executive. We cover:

  • Birchgrove
  • Reasons why Honor and Ali are so passionate about the sector
  • Impacting loneliness and bioge vs chronological age
  • Achieving 100% occupancy and a waiting list
  • The importance of off-plan sales on sales velocity
  • The lifecycle of fill-up and the different sales skills required
  • Recommendations for improving sales rates - including follow-up, home visits, try before you buy, call handling
  • Customer perception and awareness and the time for the UK to reach a tipping point
  • Importance of data and insights
  • Key metrics and need for a common language and more benchmark data
  • Rental growth
  • Shortage of affordable retirement living
  • Inspiration from hospitality and intergenerational
    • ...more
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    Boost Your OccupancyBy Ali Powell