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In this episode of the Ignition Leadership Podcast, hosts Jamie and Bob Howarth introduce their new co-host, Kendall Hammack, who comes from a multi-generational firefighter family. They discuss the significance of leadership, mentorship, and clear communication in the fire service. The trio explores the importance of having hard conversations to manage both positive and negative behaviors, emphasizing customer service, safety, and team cohesion. They delve into strategies for handling difficult discussions, such as setting clear expectations, providing feedback, and rewarding positive behavior. The episode underscores the necessity of understanding why certain policies exist and fostering a respectful work environment both internally and externally.