Joel welcomes Tommi, a spokesperson for various companies, to discuss the benefits of hiring a spokesperson. Tommi shares her experience working with different brands and how being a spokesperson allows for a personal connection with the audience. They explore why companies choose to hire a spokesperson instead of the owner or an employee, emphasizing the importance of camera-friendly individuals who can build trust and relate to the target audience. The challenges of using a teleprompter and the significance of comfort and authenticity on camera are also discussed. They highlight the role of a spokesperson as a voice for the company without taking over the owner's position. Examples of successful collaborations and the impact of finding the right person for the job are shared. The conversation concludes with a mention of upcoming projects and the constant quest for improving teleprompter skills.