The Creative Operations Podcast 2.0

Episode 3 - HOT DAM! Let’s Talk Digital Asset Management With Preston Anderson of Marriott International


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Show Highlights:

  • Preston and his career managing digital assets for one of the leaders in the hospitality industry.
  • DAM training and support to end-users
  • DAM Integrations/Asset Migration tips and tricks
  • What the future of Digital Asset Management holds

Quotes:

Preston: “I'll go back to really looking at our brand marketing our continent marketing teams, and having the DAM set up, so it helps them solve business problems. That's really where I want to focus.”

Preston: "What we want to do is help people do their jobs.  And as soon as you start making it hard, they start to back off from your system. They start to not trust the system and that could lead to other negative consequences."

Preston: “I'd say a really big challenge is really making sure you understand the data when you're trying to migrate assets from one system to another. Those assets are coming with their own specific set of data points.”

Preston: “You need to make sure you know what each data point means some of these data points were created years ago, and maybe before the folks managing the systems were around, and you're not sure what the data points mean.”

Get connected with Preston and learn more about his work with the link below:

  • LinkedIn: https://www.linkedin.com/in/prestonanderson1/

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The Creative Operations Podcast 2.0By Kevin Groome