This week, I’m joined by James Haigh, Co-Founder of We Are Sweet, to dive deep into the world of leadership, creativity, and building a business in the fast-paced sports and entertainment industry.

We cover:
The difference between leadership and management
The challenges of running a fully remote business
Lessons from bad hires (we’ve all had them!)
The impact of real-time data in sports
Scaling a company during COVID—and thriving
Why James has never had a manager (and what that’s meant for his career)

James’ journey from agency life to co-founding We Are Sweet is packed with insights that any leader—whether in sports, business, or media—can learn from.