On this weeks episode, we chat with Javier Martin.  Famed Artist Javier Martin known for his mixed media neon works, and has made it in both the gallery and museum world.  He is getting ready to launch a new exhibition, and  In this podcast we talk about his career, how he built his following, global appeal and gallery connections

It's a great convo.

TimeStamps

1:00 A bit about his work

4:50 6:35  Creation of neon

8:15  How he started - Interior design

8:40  winning best young artist of spain

12:30 - Interior designer put work in a home, then into a mag then off to a gallery

16:00 Growing career first

17:30 Blindness series - What we are missing

19:35  Appropriation

22:30 Saw opportunity in smaller market (Korea) and moved there

25:45 Moving to wynwood (miami)

27:00  Galleries were the only way when he started. People werent selling art online

31:00   Building a strong community of collectors

31:45  Selling directly - Pro tip  Dont have global representation

35:15  what social he uses

36:30 On not having full time team

37:30  Sales channels

39:00  On doing his own work

41:00  Commissions

43:00  Pricing

43:45 Inventory

48:45 NFTs

51:45 Concept first then business

55:30  Press

About your host: Kolodny

My journey from Hospitality guru to Artist was met with many unforeseen challenges.  What I realized, is being an artist is basically like running a small startup, where the artist is CEO, CMO, CFO, assistant, production lead… well you get the point.   Hopefully by listening to our mistakes and successes you can avoid some of the pitfalls that have lengthened our journey.   I interview successful artists, gallerists, collectors, and learn how these artists overcame “startup” challenges to become as successful as you want to be.  Hopefully listening to them will teach us a trick or two