Jean talks about branding & identity & getting clear about how you/your business shows up in the world. What do people take away from encountering you? 

Topics we explore: 

• Where do you start with branding?
• What is a personal brand versus a business brand?
• Social media etiquette - are followers our friends? 
• Consistency
• The cost of being always “On” as a personal brand 

Cool links: 

• This episode’s worksheet  - Writing a mission & vision statement, getting clarity about how you're viewed as a person/business 
• Merry's How to Build a Brand handbook
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