In episode 3 of the Product Lounge, I'm talking to Jamie Jaffe who is the founder and managing director of Mirror-tique, based out of Birmingham Alabama.

Mirror-tique turns the humble mirror into an incredible work of art. The mirrors are highly customizable and the major challenge with anything customizable, is always to make it easy to explain and easy to order.

In this episode, Jamie shares how he successfully achieves this in order to help his wholesale clients and sell his products, including big box retailers like ABC Carpet & Home and Anthropologie.

Here's some more of the takeaways from this episode:

-How Mirror-tique started with an vastly different business model fifteen years ago to what it is today and completely pivoted based on the opportunities and limitations they found in the original business model.

-How he stumbled across and then leveraged the possibilities of the product, to make it suitable for customisation

-How he hires his team based on who they are, irrespective of their experience - and then manages them so he can stay focused on his strengths, being product innovation & selling.

And much, much more!

Don't forget to subscribe to the Product Lounge Podcast - there's so much more coming up for product brands this season!