Meet Ted Asbury, Location3's Executive VP of Strategy. Ted came to Location3 with a wealth of experience in franchise marketing. He joins this episode of Digital Shoptalk to share franchise marketing advice and 2021 learnings as we close out the year. 

Key Takeaways:

• When businesses face tough times, marketing budgets are often the first to be slashed. In reality, businesses should double down on marketing efforts - that's what will drive the turnaround. 
• Local marketing is key. Your brand ad fund and enterprise-level marketing efforts lay the foundation, but local marketing drives the bottom-funnel conversions. Activate your local 'army' of franchisees with quality local marketing options that work cohesively with brand efforts. Franchise systems should take advantage of marketing technology that enables greater visibility and brand consistency across locations.
• Creativity and flexibility will continue to be key, with some economic factors weighing unfavorably against business owners, including supply chain disruptions and labor shortages.
• Keep customers as your focal point in providing your product or service. Develop a customer appreciation program to show what loyalty means to your business.