In this episode of Noqadem Lakom, Wesam Masoud talks with Mohamed Salah, Chef Consultant and Founder of Chef’s ArtLab, about the untold truths behind meat cuts and common misconceptions around cooking and flavor.

They also dive into what it really takes to build a restaurant business, from brand identity and menu design to pricing strategies. Mohamed Salah shares his insights on dealing with difficult customers, his take on the phrase “The customer is always right” and how he manages his restaurant team.